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February 22, 2018
Reasons for Adopting the Agile* Marketing Approach According to US Marketers, Dec 2017 (% of respondents)
Description
US marketers were asked about reasons for adopting the Agile marketing concept. This chart features the reasons selected including, improve productivity, increase innovation, improve alignment with other teams and accelerate delivery of campaigns among others.Featured In
The Modern Marketing Department 2018Chart Title
Reasons for Adopting the Agile* Marketing Approach According to US Marketers, Dec 2017 (% of respondents)Publication Date
February 22, 2018
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