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March 19, 2018
Most Important Factor that Would Influence US Internet Users to Shop In-Store, by Gender, Dec 2017 (% of respondents in each group)
Methodology
Data is from the March 2018 First Insight report titled "Mind the Gap: The Gender Effect on Shopping Habits and Technology Disruptors." 1,000 US internet users ages 18-73 were surveyed online in December 2017. Respondents identified their gender as female (50%) and male (50%). Respondents identified their ages as 18-36 (34%), 37-52 (32%) and 53-73 (34%). Respondents identified their income as less than $15,000 (11%), $15,000-$24,999 (11%), $25,000-$34,999 (11%), $35,000-$49,999 (10%), $50,000-$74,999 (11%), $75,000-$99,999 (11%), $100,000-$124,999 (10%), $125,000-$149,999 (7%), $150,000-$199,999 (7%), $200,000-$249,999 (2%), $250,000 or more (3%) and declined to answer (6%). First Insight is a cloud-based technology company providing retail product analysis for retailers.Sources
Chart Title
Most Important Factor that Would Influence US Internet Users to Shop In-Store, by Gender, Dec 2017 (% of respondents in each group)Publication Date
March 19, 2018