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Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
March 7, 2018
Primary Resource Used to Implement a Data-Driven Marketing Strategy According to US Marketers, Q4 2017 (% of respondents)
Description
US marketing professionals were asked the primary resource they use to implement a data-driven marketing strategy. This chart shows the % breakdown of those who use in-house resources only, those who outsource the task to a specialist, and those who use a combination of in-house and outsourced.Note
Data was provided to eMarketer by Adestra.Methodology
Data is from the March 2018 Adestra report titled "2018 Data-Driven Marketing Benchmarks for Success" in partnership with Ascend2. 162 US marketing influencers and research subscribers worldwide were surveyed during Q4 2017. Respondents identified their role as nonmanagement (6%), owner/partner/CxO (48%) and VP/director/manager (46%). Respondents identified their company type as B2B (45%), B2C (32%) and equally split between B2B and B2C (23%). Respondents identified the number of employees at their company as fewer than 50 (16%), 50-500 (46%) and more than 500 (38%). Adestra is a marketing automation and email marketing software provider.Chart Title
Primary Resource Used to Implement a Data-Driven Marketing Strategy According to US Marketers, Q4 2017 (% of respondents)Publication Date
March 7, 2018