Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Amazon Prime dominates, but Walmart+ finds foothold among lower-income shoppers
Article |
Jul 16, 2025
Why is MMM making a comeback?
Article |
Jul 16, 2025
Nonessential spending slumps amid tariff price hikes
Article |
Jul 15, 2025
JIC’s measurement audit shows a sector diversifying beyond Nielsen
Article |
Jul 15, 2025
Marketers rush to unify social, CTV strategies
Article |
Jul 15, 2025
AI summaries in Google’s news feed could undercut publisher traffic—again
Article |
Jul 15, 2025
Critics of UnitedHealth Group get louder as the health insurer attempts to quiet them
Article |
Jul 15, 2025
Shopify adds AI agent guardrails to protect its business model
Article |
Jul 15, 2025
Bank earnings show consumer strength as delinquencies fall, spending rises
Article |
Jul 15, 2025
Search engines reign, but social has standing in Latin America
Article |
Jul 14, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Already have a subscription?Sign In
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
February 14, 2018
Usage of Artificial Intelligence Chatbots According to Marketing Decision-Makers Worldwide, Dec 2017 (% of respondents)
Description
Marketers worldwide were asked about their use of AI chatbots in 2018. This chart shows the respondents who are currently using and those who plan to think about chatbots in 2018.Methodology
Data is from the February 2018 Freedman International report titled "Global Marketing 2018: Marketing Trends with a Global Reach" in partnership with ClickZ. Over 500 marketing decision-makers worldwide were surveyed in December 2017. The majority of respondents are UK- or US-based and were surveyed about the current trends within the marketing industry. Freedman International is a ad and marketing campaign implementation solutions provider.Chart Title
Usage of Artificial Intelligence Chatbots According to Marketing Decision-Makers Worldwide, Dec 2017 (% of respondents)Publication Date
February 14, 2018
