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February 20, 2018

US Retail Ecommerce Sales, 2017-2022 (billions, % change and % of total retail sales)

Description

eMarketer estimates retail ecommerce sales in the United States account for 11.1% of total US retail sales. By 2022 that number will grow to 15.1%. Total US retail ecommerce sales will increase from $604 billion in 2019 to $892 billion in 2022.

Note

eMarketer benchmarks its retail ecommerce sales figures against US Department of Commerce data, for which the last full year measured was 2016.

Methodology

Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.

Featured In

O2O Measurement and Marketing 2018 What's Improving Online-to-Offline Capabilities?

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Chart Title

US Retail Ecommerce Sales, 2017-2022 (billions, % change and % of total retail sales)

Publication Date

February 20, 2018

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O2O Measurement and Marketing 2018 What's Improving Online-to-Offline Capabilities?

Topics

Retail Ecommerce Sales United States

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