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February 20, 2018
US Retail and Retail Ecommerce* Holiday Season Sales Growth, 2011-2018 (% change)
Description
This chart shows US Retail and Retail Ecommerce Holiday Season Sales Growth during 2011-2018.
Note
eMarketer benchmarks its retail sales figures against US Department of Commerce data, for which the last full year measured was 2017. eMarketer benchmarks its retail ecommerce sales figures against US Department of Commerce data, for which the last full year measured was 2016.
Methodology
Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.