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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
February 12, 2018
General Marketing Topics or Developments that Will Command the Most Attention in 2018 According to US Senior Marketing Professionals (% of respondents)
Description
52% marketing professionals, believe cross-device audience recognition will receive the most attention in 2018. The least likely to command attention is linking online and offline data according to 27.7% of respondents.Methodology
Data is from the February 2018 Interactive Advertising Bureau (IAB) and Winterberry Group report titled "The Outlook for Data 2018: A Snapshot Into the Evolving Role of Audience Insight." 99 digital media professionals were surveyed online between December 2017-January 2018. Respondents were members of IAB special-interest data and programmtic councils. Respondents were not required to answer every question. Respondents identified their profession as marketers (5.1%), marketing service providers (17.2%), publishers or media providers (30.3%), technology developers (41.4%) and other (6.1%) with less than 1 year experience (0%), between 1-5 years (13.1%), between 6-10 years (26.3%), between 11-15 years (24.2%) and more than 16 years (35.4%). Winterberry Group is a consulting firm for advertising, marketing and media organizations.Chart Title
General Marketing Topics or Developments that Will Command the Most Attention in 2018 According to US Senior Marketing Professionals (% of respondents)Publication Date
February 12, 2018
