Newsletter sign-up

Does my company subscribe?

Contact Sales:1-800-405-0844

Products

See All Solutions →

By Product EMARKETER PRO+Analyst Access Program

By Use Case Determine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership See All Use Cases →

Advertising & Sponsorship

Boost your brand and generate demand with media programs.

Events & Resources

Learning Center

Read through guides, explore resource hubs, and sample our coverage.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Latest Articles

Explore our Research →

About

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Join the Team →

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Already have a subscription?

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

December 7, 2017

Brands vs. Agencies Worldwide that Agree that Brands Will Reduce Digital Spend Unless Issues of Brand Safety, Viewability and Fraud Are Resolved, Oct 2017 (% of respondents in each group)

Methodology

Data is from the December 2017 Warc report titled "Toolkit 2018." 616 marketing and advertising professionals worldwide were surveyed in October 2017.

Featured In

Five Charts Explaining the State of Brand Safety Half of Advertisers Say Ad Spend Won't Drop Even if Fraud Issues Persist

Sources

Share

Chart Title

Brands vs. Agencies Worldwide that Agree that Brands Will Reduce Digital Spend Unless Issues of Brand Safety, Viewability and Fraud Are Resolved, Oct 2017 (% of respondents in each group)

Publication Date

December 7, 2017

Sources

Featured In

Five Charts Explaining the State of Brand Safety Half of Advertisers Say Ad Spend Won't Drop Even if Fraud Issues Persist

Topics

Brand Marketing

Marketing Management Trends

Worldwide

Daily News

Sports and news shift to streaming as linear TV faces tipping point

Sports and news shift to streaming as linear TV faces tipping point

Google's AI summaries lead to far fewer clicks

Google's AI summaries lead to far fewer clicks

Shoppers trust genAI more than brand websites for purchase advice

No click, no problem: How retailers can succeed in a zero-click world

No click, no problem: How retailers can succeed in a zero-click world

Nearly half of ad-supported TV viewing is streaming

Nearly half of ad-supported TV viewing is streaming

YouTube TV risks engagement dip as Fox standoff escalates

YouTube TV risks engagement dip as Fox standoff escalates

How marketers can embrace Gen Alpha’s spending power

How marketers can embrace Gen Alpha’s spending power

Gen Zers, Millennials consider beauty products essential

Gen Zers, Millennials consider beauty products essential

How ChatGPT’s 52% referral traffic collapse could reshape SEO

How ChatGPT’s 52% referral traffic collapse could reshape SEO

GLP-1 drugs dominate prescription TV ad spend

GLP-1 drugs dominate prescription TV ad spend

Financial media networks offer rich data but struggle to drive purchases

Financial media networks offer rich data but struggle to drive purchases

GenAI retail traffic surges 4,700%, reshaping the path to purchase

GenAI retail traffic surges 4,700%, reshaping the path to purchase

As Amazon’s Rufus gets its paws on publisher data, here’s how retailers should respond

As Amazon’s Rufus gets its paws on publisher data, here’s how retailers should respond

JPMorgan claims its first open banking victim: Visa

JPMorgan claims its first open banking victim: Visa

Perplexity payment model offers publishers a cut for AI content usage

Perplexity payment model offers publishers a cut for AI content usage

Latest Reports

What the Rise of GenAI Assistants Means for Social Media

What the Rise of GenAI Assistants Means for Social Media

Banking Trends H2 2025

Banking Trends H2 2025

Latin America Retail Media Ad Spending Forecast 2025

Latin America Retail Media Ad Spending Forecast 2025

US B2B Marketing Data Spending Forecast 2025

US B2B Marketing Data Spending Forecast 2025

Black, Hispanic, and Asian Consumers’ Healthcare Attitudes and Behaviors

Black, Hispanic, and Asian Consumers’ Healthcare Attitudes and Behaviors

Infopack: South Korea Digital and Consumer Landscape 2025

Infopack: South Korea Digital and Consumer Landscape 2025

Europe Digital Ad Spending 2025

Europe Digital Ad Spending 2025

US B2B Martech Spending Forecast 2025

US B2B Martech Spending Forecast 2025

Consumer Distrust in Healthcare 2025

Consumer Distrust in Healthcare 2025

Infopack: Japan 2025

Infopack: Japan 2025

Infopack: Video Games 2025

Infopack: Video Games 2025

What the Rise of GenAI Assistants Means for Retail Media

What the Rise of GenAI Assistants Means for Retail Media

Real-Time Payments Trends 2025

Real-Time Payments Trends 2025

US Social Ad CPMs Forecast 2025

US Social Ad CPMs Forecast 2025

Triopoly Advertising Earnings Q2 2025

Triopoly Advertising Earnings Q2 2025

Popular on EMARKETER

NFL streaming ads are 66% more effective than cable and broadcast

NFL streaming ads are 66% more effective than cable and broadcast

Pause ads transform CTV as Magnite expands offer to streamers

Pause ads transform CTV as Magnite expands offer to streamers

Leak outlines Walmart, Best Buy, Costco data fees for retail media ads

Leak outlines Walmart, Best Buy, Costco data fees for retail media ads

Sports and news shift to streaming as linear TV faces tipping point

Sports and news shift to streaming as linear TV faces tipping point

Google's AI summaries lead to far fewer clicks

Google's AI summaries lead to far fewer clicks

Shoppers trust genAI more than brand websites for purchase advice

Instagram introduces linked Reels to enable serialized storytelling and drive engagement

Instagram introduces linked Reels to enable serialized storytelling and drive engagement

No click, no problem: How retailers can succeed in a zero-click world

No click, no problem: How retailers can succeed in a zero-click world

As its streaming services struggle, Apple turns to radio for growth

As its streaming services struggle, Apple turns to radio for growth

Nearly half of ad-supported TV viewing is streaming

Nearly half of ad-supported TV viewing is streaming

YouTube TV risks engagement dip as Fox standoff escalates

YouTube TV risks engagement dip as Fox standoff escalates

Google debuts loyalty perks for retail ads ahead of holiday season

Google debuts loyalty perks for retail ads ahead of holiday season

Younger Gen Z consumers are driven to purchase by social video

Younger Gen Z consumers are driven to purchase by social video

How marketers can embrace Gen Alpha’s spending power

How marketers can embrace Gen Alpha’s spending power

Gen Zers, Millennials consider beauty products essential

Gen Zers, Millennials consider beauty products essential

"Behind the Numbers" Podcast

The Ad Dollars & Attention Mismatch—The Big Screen Ad Spend Gap, YouTube’s CTV Edge, and More | Behind the Numbers

The Ad Dollars & Attention Mismatch—The Big Screen Ad Spend Gap, YouTube’s CTV Edge, and More | ...

The Unofficial Most Interesting Retailers List (August) | Reimagining Retail

The Unofficial Most Interesting Retailers List (August) | Reimagining Retail

The Death of the Click: How AI Is Reshaping the Internet’s Business Model with CMO Huddles’ Drew Neisser | Behind the Numbers

The Death of the Click: How AI Is Reshaping the Internet’s Business Model with CMO Huddles’ Drew ...

What If? The Future of Digital — Browsers AI Battleground, Agentic Shopping Fails, and GenAI Creates Jobs | Behind the Numbers

What If? The Future of Digital — Browsers AI Battleground, Agentic Shopping Fails, and GenAI Creates ...

Retail Partnership Playbook: How to Choose and Build Powerful Collaborations with Mack Weldon | Reimagining Retail

Retail Partnership Playbook: How to Choose and Build Powerful Collaborations with Mack Weldon | ...

Late Show Canceled & an NFL–ESPN Mega Deal: Has Streaming Finally Beaten Linear TV? | Behind the Numbers

Late Show Canceled & an NFL–ESPN Mega Deal: Has Streaming Finally Beaten Linear TV? | Behind the ...

How Amazon is Weathering Tariffs, Prime Day’s Surprise, and the AI Bracelet of the Future | Behind the Numbers

How Amazon is Weathering Tariffs, Prime Day’s Surprise, and the AI Bracelet of the Future | Behind ...

Sydney Sweeney's American Eagle Ad—When Marketing Misses the Mark, Can Brands Bounce Back? | Reimagining Retail

Sydney Sweeney's American Eagle Ad—When Marketing Misses the Mark, Can Brands Bounce Back? | ...

Why It Will be Hard for FMN's to Play the Same Game as Other Commerce Media Folks | The Banking & Payments Show

Why It Will be Hard for FMN's to Play the Same Game as Other Commerce Media Folks | The ...

Google’s AI Overviews Turned One: Is It Already Game Over for AI Search Competitors? | Behind the Numbers

Google’s AI Overviews Turned One: Is It Already Game Over for AI Search Competitors? | Behind the ...

Retail’s New Calendar: How Summerween and Christmas in July Are Changing Shopping | Reimagining Retail

Retail’s New Calendar: How Summerween and Christmas in July Are Changing Shopping | Reimagining ...

X After Yaccarino: What Her Exit Tells Us About the Road Ahead | Behind the Numbers

X After Yaccarino: What Her Exit Tells Us About the Road Ahead | Behind the Numbers

Is Netflix the Future of Living Room Entertainment? “Not So Fast,” Says YouTube | Behind the Numbers

Is Netflix the Future of Living Room Entertainment? “Not So Fast,” Says YouTube | Behind the Numbers

The Unofficial Most Interesting Retailers List (July 2025) | Reimagining Retail

The Unofficial Most Interesting Retailers List (July 2025) | Reimagining Retail

The Missing Link in Omnichannel: How Authentic Brand Storytelling Drives Real Connection | Behind ...

Trending in United States

NFL streaming ads are 66% more effective than cable and broadcast

NFL streaming ads are 66% more effective than cable and broadcast

Pause ads transform CTV as Magnite expands offer to streamers

Pause ads transform CTV as Magnite expands offer to streamers

Leak outlines Walmart, Best Buy, Costco data fees for retail media ads

Leak outlines Walmart, Best Buy, Costco data fees for retail media ads

Sports and news shift to streaming as linear TV faces tipping point

Sports and news shift to streaming as linear TV faces tipping point

Google's AI summaries lead to far fewer clicks

Google's AI summaries lead to far fewer clicks

How ChatGPT’s 52% referral traffic collapse could reshape SEO

How ChatGPT’s 52% referral traffic collapse could reshape SEO

Instagram introduces linked Reels to enable serialized storytelling and drive engagement

Instagram introduces linked Reels to enable serialized storytelling and drive engagement

Shoppers trust genAI more than brand websites for purchase advice

As its streaming services struggle, Apple turns to radio for growth

As its streaming services struggle, Apple turns to radio for growth

Nearly half of ad-supported TV viewing is streaming

Nearly half of ad-supported TV viewing is streaming

YouTube TV risks engagement dip as Fox standoff escalates

YouTube TV risks engagement dip as Fox standoff escalates

Macy’s is the first major retailer to use Amazon's retail media tech

Macy’s is the first major retailer to use Amazon's retail media tech

Black, Hispanic, and Asian Consumers’ Healthcare Attitudes and Behaviors

Black, Hispanic, and Asian Consumers’ Healthcare Attitudes and Behaviors

No click, no problem: How retailers can succeed in a zero-click world

No click, no problem: How retailers can succeed in a zero-click world

Younger Gen Z consumers are driven to purchase by social video

Younger Gen Z consumers are driven to purchase by social video