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January 25, 2018
Primary Factor that Influences US Internet Users to Purchase a Durable Goods/Consumer Electronics* Item from One Brand over Another, Fall 2017 (% of respondents)
Description
A survey asked US consumers what factors influence them when choosing one brand of durable goods/consumer electronics over another: quality, price, brand familiarity, good reviews, offers/discounts, etc.Note
Respondents were asked, "What most impacts your decision to purchase one brand of a durable good or consumer/technology item over another?" Data was provided to eMarketer by YA.Methodology
Data is from a January 2018 YA survey as cited in press release. 1,017 US internet users ages 18+ were surveyed online during fall 2017. YA provides promotional marketing services.Sources
Chart Title
Primary Factor that Influences US Internet Users to Purchase a Durable Goods/Consumer Electronics* Item from One Brand over Another, Fall 2017 (% of respondents)Publication Date
January 25, 2018