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January 10, 2018
Frequency with Which US Amazon Prime vs. Non-Prime Members Make a Purchase on Amazon, Oct 2017 (% of respondents)
Note
Data was provided to eMarketer by Feedvisor.Methodology
Data is from the January 2018 Feedvisor "Getting to Know Your Customers: Amazon User Study 2018" in partnership with Walker Sands Communications. 1,576 US internet users ages 18+ were surveyed online during October 2-5, 2017. 65% of respondents were Amazon Prime members and 35% were not. Respondents were female (50.3%) and male (49.8%). Respondents identified their ages as 18-21 (7.5%), 22-26 (15%), 27-32 (27.4%), 33-40 (18.1%), 41-49 (11.1%), 50-59 (11.5%), 60-69 (7.4%) and 70+ (2%). Respondents identified their income as at least $20K (11.6%), $21K-$50K (31.9%), $51K-$130K (40.6%), $131K-$210K (7.6%), $211K-$415K (2%), more than $415K (1%) and prefer not to answer (5.3%). Feedvisor is an algo-commerce company that provides algorithmic repricing and revenue intelligence for Amazon businesses. Walker Sands Communications is a marketing and public relations firm.Chart Title
Frequency with Which US Amazon Prime vs. Non-Prime Members Make a Purchase on Amazon, Oct 2017 (% of respondents)Publication Date
January 10, 2018