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November 27, 2017
US Holiday Season Retail Ecommerce Sales, by Shopping Day, 2017 (billions and % change vs. prior year)
Methodology
Data is from a November 2017 Adobe study as cited in company blog. The report model is based on analysis of 55 million SKUs and 1 trillion visits to over 4,500 retail sites. Adobe Analytics measures 80% of digital transactions at the largest 100 US digital retailers.Featured In
Black Friday ... and Saturday and SundaySources
Chart Title
US Holiday Season Retail Ecommerce Sales, by Shopping Day, 2017 (billions and % change vs. prior year)Publication Date
November 27, 2017