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October 12, 2017

Primary Channel/Location Where UK vs. US Internet Users Research Black Friday Promotions, Oct 2017 (% of respondents)

Methodology

Data is from the October 2017 Periscope "Black Friday 2017 Shopping Report: Consumer sentiment is riding high." 1,552 UK and US internet users ages 18+ were surveyed online in October 2017. 1,136 respondents were from the US. All respondents were planning to shop for Black Friday deals. Periscope helps businesses with data analytics in sales, promotional investment and category management.