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May 25, 2017
US Internet Users Who Agree vs. Disagree that They Would Rather Have More Time than More Money, by Income Level, Summer 2016 (% of respondents in each group)
Note
Each income category represents a quarter of the total income within the market (e.g., high income=top 25% of earners).
Methodology
Data is from the May 2017 GfK report titled "Attitudes around materialism." More than 22,000 internet users ages 15+ worldwide were surveyed online during summer 2016. Respondents were from Argentina (n=1,007), Australia (n=1,001), Belgium (n=1,004), Brazil (n=1,500), Canada (n=1,002), China (n=1,510), France (n=1,501), Germany (n=1,502), Italy (n=1,503), Japan (n=1,500), Mexico (n=1,000), the Netherlands (n=1,003), Russia (n=1,501), South Korea (n=1,000), Spain (n=1,500), the UK (n=1,501) and the US (n=1,536). Data was weighted to reflect the demographic composition of online population ages 15+ in each market.
US Internet Users Who Agree vs. Disagree that They Would Rather Have More Time than More Money, by Income Level, Summer 2016 (% of respondents in each group)