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(billions, % change and % of Google net ad revenues)
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
US TV and Digital Ad Spending, by Format, 2013-2019 (billions and % change)
US Digital Video Ad Benchmarks: Video Completion Rate (VCR), by Gender and Video Ad Length, H2 2016 (among impressions served by Jun Group)
US Digital Video Ad Benchmarks: Value Exchange and Native Video Completion Rate (VCR), by Video Ad Length, H2 2016 (among impressions served by Jun Group)
Weekly Time Spent with Select Media/Devices Among US Children and Teens, by Age, Q1 2017 (hrs:mins)
US Monthly Users of Select Media/Devices, Q1 2017 (millions)
Video Advertising in Social Media 2017: Showtime for Facebook, Snapchat and Twitter
Television Update H2 2017: Advanced TV's Progress
For Brands, Private Marketplaces and Audience Verification Top Requests for 2017
Going Beyond the IAB Video Viewability Standards
Advertisers Are Warming to Short-Form Pre-Roll Video Ads
Measure of Video Ad Spending Shows Sharp Increase