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(billions, % change and % of Google net ad revenues)
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
US Digital and Total Ad Spending Growth, by Format, 2012-2018 (% change)
US Digital and Total Ad Spending, by Format, 2012-2018 (billions)
Ways in Which US YouTube Users Have Engaged with YouTube Ads, by Age, Nov 2015 & Nov 2016 (% of respondents in each group)
Price Difference Between Direct and Programmatic Digital Video CPMs According to US Publishers, Oct 2016 (% of respondents)
Weekly Time Spent with Select Media/Devices Among US Consumers, by Age, Q3 2016 (hrs:mins)
Digital Video Advertising Best Practices 2017: Expert Insights for More Effective Campaigns
The US Travel Industry H2 2016 Update: Digital Ad Spending Forecast and Trends
For Brands, Private Marketplaces and Audience Verification Top Requests for 2017
Going Beyond the IAB Video Viewability Standards
Taking Video Ad Targeting Beyond Demographics
Listen In: The Year in Video and TV