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(billions, % change and % of Google net ad revenues)
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
Digital Video Ad Spending Share According to US Senior Marketers, by Platform, Sep 2017 (% of total)
Obstacles to Increasing Digital Video Ad Spending According to US Senior Marketers, Sep 2017 (% of respondents)
US Total Media Ad Spending Share, by Media, Q1-Q4 2017 (% of total)
US Programmatic Ad Spending, by Format, 2016-2019 (billions and % change)
US Digital and Total Ad Spending, by Format, 2013-2019 (billions)
Cross-Platform Video Advertising: Momentum Builds, but Obstacles Remain
Programmatic Connected TV and OTT Video Advertising: Automation, Audience Attracts Digital and TV Ad Buyers
What Ad Buyers Want from Programmatic Connected TV vs. OTT
How Location Data Improves Targeting, Measurement for Connected TV and OTT Advertising
Navigating the Challenges of Connected TV and OTT Advertising
Could Amazon Win a Major Chunk of the Video Ad Market?