Plans & Pricing
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(billions, % change and % of Google net ad revenues)
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
Percent of TV Budget Allocated to the Upfronts in 2019 According to CMOs Worldwide (% of respondents)
What Are the Leading Priorities of Companies in Canada for Media Spending Over the Next Year? (% of respondents, Oct 2018)
Main Barrier in Changing How Companies Worldwide Currently Evaluate Digital Media Spending, Oct 2018 (% of respondents)
Primary Performance Metric Used by Companies Worldwide to Evaluate Success of Digital Display Media Spending, Oct 2018 (% of respondents)
What Are the Leading Priorities of US Companies' Media Spending Over the Next Year? (% of respondents, Oct 2018)
Digital Ad Spending in China 2018: How Alibaba, Baidu and Tencent Are Growing Ad Revenues in Search, Ecommerce and Social
US Digital Video and TV StatPack 2018: Ad Spending Data and Audience Metrics for Digital and Traditional Platforms
How GroupM Utilizes Supply Path Optimization
How Header Bidding Is Moving Into Apps
Retail Marketers Plan to Shift More Ad Spend to Amazon
Weibo Now Used by Nearly 25% of Population in China