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(billions, % change and % of Google net ad revenues)
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
US Programmatic Digital Display Ad Spending, by Format, 2015-2020 (billions)
US Internet Users' Attitudes Toward Ad Experience When Viewing Select Digital Ad Formats, Summer 2016 (% of respondents)
Daily Time Spent with Select Connected TV Devices Among US Consumers, by Age, Aug 2016 (hrs:mins)
Primary Platform for New Video Brand Campaigns According to US Senior Ad Buyers, 2016 & 2017 (% of respondents)
US Digital and Total Ad Spending, by Format, 2012-2018 (billions)
US Digital Display Advertising Trends 2017: Nine Things Changing the Way Buyers and Sellers Do Business
Digital Video Advertising Best Practices 2017: Expert Insights for More Effective Campaigns
For Brands, Private Marketplaces and Audience Verification Top Requests for 2017
Going Beyond the IAB Video Viewability Standards
Taking Video Ad Targeting Beyond Demographics
Listen In: The Year in Video and TV