Schedule a Demo
Does My Company Subscribe?
(billions, % change and % of Google net ad revenues)
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
Digital Video Ad Benchmarks in Europe and the US: Ad View Share, by Device/Channel, Q1 2017 (% of total ads served by FreeWheel)
US Digital Video Ad Benchmarks: Pre-Roll vs. Mid-Roll Completion Rates, by Content Type, Q1 2017 (among ads served by FreeWheel)
Digital Video Ad Benchmarks in Europe and the US: Ad View Share, by Content Format, Q1 2017 (% of total ads served by FreeWheel)
US Digital Video Ad Spending, 2017-2021 (billions, % change and % of total digital ad spending)
US Out-Stream Mobile Video Ad Benchmarks: CPG Industry Campaign Share, by Subcategory, Q1 2017 (% of total ads analyzed by Positive Mobile)
Q1 2017 Digital Video Trends: Monetization, Audience, Platforms and Content
Digital Video Advertising Best Practices 2017: Expert Insights for More Effective Campaigns
For Brands, Private Marketplaces and Audience Verification Top Requests for 2017
Going Beyond the IAB Video Viewability Standards
Advertisers Are Warming to Short-Form Pre-Roll Video Ads
Measure of Video Ad Spending Shows Sharp Increase