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(% of respondents in each group)
Data is from the August 2017 ThinkNow Research report titled "How Streaming Services & Gaming Is Disrupting Traditional Media Consumption Habits." 1,261 US internet users ages 18-64 (including 226 Asians, 262 blacks, 512 Hispanics and 261 whites) from the ThinkNow Research Omnibus Study were surveyed online in March 2017.
Devices Used by US Internet Users to Stream a Show or Movie, by Demographic, Oct 2017 (% of respondents in each group)
Share of Daily Time Spent Viewing Video Content Among US Teens, by Channel, H2 2015-H2 2017 (% of respondents)
Primary Method Used by US Adults to Watch TV, by Age, Aug 2017 (% of respondents)
US TV Viewers Who Primarily View TV Shows via Live TV vs. Netflix, by Age, June 2017 (% of respondents in each group)
US Internet Users Who Would Choose Pay TV vs. Subscription Video-on-Demand (SVOD) Services if Forced to Choose, by Age, July 2017 (% of respondents)
US Millennials and Video: Seven Insights into Their Evolving Screen Choices and Viewing Habits
US Hispanics 2016: Who They Are, What They're Doing on Digital and Ad Spending to Reach Them
Marketers' Roundtable: How Snapchat Compares to TV as an Advertising Channel
How Tastemade Works with Brands to Create Millennial-Friendly Videos
Are Young Males Cutting the Cord for Good?
TV Campaigns Extend Reach via Facebook Ads