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(% of respondents in each group)
Data is from the August 2017 ThinkNow Research report titled "How Streaming Services & Gaming Is Disrupting Traditional Media Consumption Habits." 1,261 US internet users ages 18-64 (including 226 Asians, 262 blacks, 512 Hispanics and 261 whites) from the ThinkNow Research Omnibus Study were surveyed online in March 2017.
US TV Viewers Who Primarily View TV Shows via Live TV vs. Netflix, by Age, June 2017 (% of respondents in each group)
Weekly Time Spent with Select Media/Devices Among US Children and Teens, by Age, Q1 2017 (hrs:mins)
Weekly Time Spent with Select Media/Devices Among US Consumers, by Age, Q1 2017 (hrs:mins)
Weekly Time Spent with Select Media/Devices Among US Consumers, by Race/Ethnicity, Q1 2017 (hrs:mins)
US Household Penetration of Select Devices/Technologies, by Age, Q1 2017 (% of total in each group)
US Millennials and Video: Seven Insights into Their Evolving Screen Choices and Viewing Habits
US Hispanics 2016: Who They Are, What They're Doing on Digital and Ad Spending to Reach Them
Marketers' Roundtable: How Snapchat Compares to TV as an Advertising Channel
How Tastemade Works with Brands to Create Millennial-Friendly Videos
Are Young Males Cutting the Cord for Good?
TV Campaigns Extend Reach via Facebook Ads