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Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.
Average Daily Time Spent on the Top 3 US Banking Apps, H1 2017 (mins:secs)
Top 10 US Insurance Sites, Ranked by Total Traffic, H1 2017 (millions and % of total*)
Average Daily Time Spent on the Top 3 US Insurance Apps, H1 2017 (mins:secs)
Desktop Display Ad Benchmarks in Select Countries: Fraud* Rate, by Fraud Prevention Usage, H1 2017 (among impressions analyzed by Integral Ad Science)
Average Time Spent per Day with Major Media by US Adults, 2017 (hrs:mins)
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