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Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major social networks; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.
Monthly Time Spent with Social Media Among Internet Users in Germany, by Device, Feb 2018-Dec 2018 (hours per unique user)
Average Daily Time Spent on Select Social Media According to US Social Media Users, Q1 2017-Q1 2019 (minutes)
Social Media Activities Performed by US Social Media Users, by Platform, Feb 2019 (% of respondents)
Time Spent on Douyin* vs. WeChat in China, March 2017-Dec 2018 (billions of minutes)
What Social Media Platforms Do US Consumers Ages 12-34 Use? (% of respondents, 2017-2019)
Global Social Network Users 2019: A Snapshot on Snapchat
US Social Trends for 2019: eMarketer’s Predictions for the Year Ahead
When Toyota Advertises on Twitter and Snapchat, Users Listen
Why Ride-Sharing App Via Will Spend More on Snapchat Advertising
Snapchat’s US Ad Business Will Soldier on, Growing 24.3% This Year
Who’s Afraid of Fake Followers?