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(billions, % change and % of TV ad spending)
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
Average Time Spent per Day with Major Media by US Adults, 2017 (hrs:mins)
Average Time Spent per Day with Nonvoice Mobile Activities by US Adults, 2017 (hrs:mins)
Desktop Display Ad Benchmarks in Select Countries: Fraud* Rate, by Fraud Prevention Usage, H1 2017 (among impressions analyzed by Integral Ad Science)
Average Time Spent per Day with Mobile Internet Among US Smartphone and Tablet Users, In-App vs. Mobile Web, 2014-2019 (hrs:mins)
Growth of Average Time Spent per Day with Major Media by US Adults, 2014-2019 (% change)
Q3 2017 Digital Video Trends: Monetization, Audience, Platforms and Content
US Ad Spending: eMarketer's Updated Estimates and Forecast for 2017
For Safelite AutoGlass, All Attribution Models Have Their Limitations
CMO One-to-One: Boxed Is On an Attribution Transformation Journey
Google and Facebook Tighten Grip on US Digital Ad Market
Most Marketers Say They Understand AI, but the Details Are Hazy