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(billions, % change and % of TV ad spending)
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
Digital Video Ad Spending Share in China, Programmatic* vs. Nonprogrammatic, 2019 (% of total digital video ad spending)
US Local Promotions and Ad Spending, by Business Size, 2018
Display, Programmatic and Traditional Ad Spending Growth Worldwide, by Region, 2017-2022 (% change)
Programmatic*, Mobile** and Social Media* Ad Spending in Turkey, H1 2017 & H1 2018 (millions of Turkish lira)
US Programmatic Digital Video Ad Spending Share, by Device, 2018 & 2020 (% of total programmatic video)
Television Update, Fall 2018: Advanced TV’s Progress in Addressable, Programmatic and OTT
US Video Ad Spending 2018: Updated Forecast Methodology and New Social Video Ad Revenue Estimates
How GroupM Utilizes Supply Path Optimization
How Header Bidding Is Moving Into Apps
How Dollar Shave Club Approaches Podcasting
Mobile Ad Spending to Surpass All Traditional Media Combined by 2020