Plans & Pricing
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(billions, % change and % of total digital display ad spending*)
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
How Much of US TV Advertisers' TV Ad Spending Is Data-Enabled*? (% of total, 2018-2020)
What Obstacles Are Preventing US TV Advertisers from Using Data to Build Audience Segments? (% of respondents, April 2019)
How Much of US TV Advertisers' TV Ad Spending Is Audience-Based*? (% of total, 2018-2020)
Attitudes Toward Digital Video Advertising According to UK Video Advertising Decision-Makers, April 2019 (% of respondents)
Top 10 UK Auto Advertisers, Ranked by Traditional Ad Spending, 2017 & 2018 (millions of £)
The Brand-Agency Relationship: Streamlining with In-House Teams and Flexible Engagement Models
Customer Experience 2019 (Part 2)—Personalization and Data-Driven Experiences: The Building Blocks of a Better Customer Experience (A 4-Part Series)
How Programmatic Can Shift Ad Dollars From the Duopoly Back to TV
Why Bring Programmatic to Traditional TV, OOH and Audio?
Connected TV Ad Inventory Keeps Growing
Five Charts: The State of Header Bidding