Plans & Pricing
Does My Company Subscribe?
(billions, % change and % of total digital display ad spending*)
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
US Traditional vs. Digital Local Automotive Ad Spending, 2019 (billions)
What Marketing Channels Do Retail and CPG Marketers Worldwide Use/Plan* to Use? (% of respondents, Sep 2018)
Native Share of US Digital Display Ad Spending, by Segment, 2016-2020 (% of display ad spending)
US Native Digital Video Ad Spending, 2017-2020 (billions)
US Native Digital Display Ad Spending, 2016-2020 (billions, % change and % of total display ad spending)
Esports 2019: eMarketer’s Forecast for US Audience, US Ad Revenue Growth
Getting Ready for 5G: How 5G Will Affect Digital Marketing, Media and IoT
How Programmatic Can Shift Ad Dollars From the Duopoly Back to TV
Why Bring Programmatic to Traditional TV, OOH and Audio?
Advertisers Spend More on Native, but Favor the Same Formats
Hulu’s Price Cut Will Boost Ad Revenues