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(% of respondents)
Advertising Age | RBC
Data is from the September 2016 RBC Capital Markets and Advertising Age report titled "Internet: This 'Net Thing Has Legs: Recapping Our Eighth Marketer Survey." 1,123 US marketers were surveyed in September 2016. Respondents identified their role as agency professional (29.6%), marketer or client (25.2%), marketing consultant (12.4%), marketing services company professional (8.0%), media company professional (14.2%), other (7.1%) and student, educator or university employee (3.6%) who were excluded from the survey results. Respondents identified their marketing budget as under $500,000 (26.1%), $500K-$1 million (10.7%), $1 million-$5 million (14.5%), $5 million-$10 million (7.1%), $10 million-$50 million (9.7%), $50 million-$100 million (4.8%), more than $100 million (5.9%), not sure (8.4%) and cannot disclose (12.9%).
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