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(% of respondents)
IPG Media Lab | YuMe
Data is from the April 2017 IPG Media Lab and YuMe report titled "Navigating The New Digital Video Landscape." 6,864 US internet users ages 18+ were surveyed online via desktop/laptop and smartphone during winter 2016. Respondents were given an initial survey with demographic and media consumption questions. Respondents were randomized and selected video content to view based on their interests. Afterwards, respondents completed a survey to measure traditional branding metrics and qualitative feedback.
Number of People that US Video Viewers Co-View* TV/Video with Weekly, by Platform, Oct 2017 (% of respondents)
Leading Actions US Video Viewers Would Take on Products/Brands While Co-Viewing*, by Platform, Oct 2017 (% of respondents)
Leading Ways in Which US Video Viewers Would Interact About Products/Brands While Co-Viewing*, by Platform, Oct 2017 (% of respondents)
Leading TV/Video Genres Co-Viewed* by US Video Viewers, by Platform, Oct 2017 (% of respondents)
Level of Attention Paid to Video Content vs. Ads While Co-Viewing* Among US Video Viewers, by Platform, Oct 2017 (% of respondents)
The Global Media Intelligence Report, 2017
Q3 2017 Digital Video Trends: Monetization, Audience, Platforms and Content
How Location Data Improves Targeting, Measurement for Connected TV and OTT Advertising
What's Behind the Rapid Progress of Advanced Audience Targets in Linear TV
What Happens After the Video View?
Survey Suggests Video Audience Is at Tipping Point