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IPG Media Lab | YuMe
Data is from the April 2017 IPG Media Lab and YuMe report titled "Navigating The New Digital Video Landscape." 6,864 US internet users ages 18+ were surveyed online via desktop/laptop and smartphone during winter 2016. Respondents were given an initial survey with demographic and media consumption questions. Respondents were randomized and selected video content to view based on their interests. Afterwards, respondents completed a survey to measure traditional branding metrics and qualitative feedback.
Primary Method Used by US Adults to Watch TV, by Age, Aug 2017 (% of respondents)
Social Media Platforms Used by US Video Marketers to Post Videos, April 2017 (% of respondents)
Social Media Platforms Used Daily by US Internet Users to View Brand Videos, April 2017 (% of respondents)
Social Media Platforms Used Daily by US Internet Users to Engage* with Brand Videos, April 2017 (% of respondents)
US Internet Users Who Share an Account for Digital Media Services*, by Demographic, Aug 2017 (% of respondents in each group)
Q3 2017 Digital Video Trends: Monetization, Audience, Platforms and Content
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