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IPG Media Lab | YuMe
Data is from the April 2017 IPG Media Lab and YuMe report titled "Navigating The New Digital Video Landscape." 6,864 US internet users ages 18+ were surveyed online via desktop/laptop and smartphone during winter 2016. Respondents were given an initial survey with demographic and media consumption questions. Respondents were randomized and selected video content to view based on their interests. Afterwards, respondents completed a survey to measure traditional branding metrics and qualitative feedback.
Reasons for Poor Digital Video Ad Experience According to US Agency and Marketing Professionals, Nov 2016 (% of respondents)
Leading Reasons that US Mother YouTube Viewers Watch YouTube Videos, Sep 2016 (% of respondents)
US Mothers Who Use YouTube to Watch Videos/Listen to Music, by Timeframe, 2016 & 2017 (% of respondents)
Level of Attention that US Multidevice Users Pay to Devices While Viewing Traditional TV vs. Digital Video*, by Device, March 2017 (% of respondents)
US Digital Video Viewers' Attitudes Toward TV/Digital Video Ads, 2015 & 2017 (% of respondents)
US SVOD and Linear OTT Services: Pay TV Alternatives Come into Focus
Q1 2017 Digital Video Trends: Monetization, Audience, Platforms and Content
Absolut on Facebook’s Video Ad Strategy: ‘Time Will Tell’
Divining SVOD with Univision Now
Listen In: Video Ad Fraud—How Common Is It?
In a Study of 'Interruptiveness,' Pre-Roll Comes Out on Top