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(% of respondents)
IPG Media Lab | YuMe
Data is from the April 2017 IPG Media Lab and YuMe report titled "Navigating The New Digital Video Landscape." 6,864 US internet users ages 18+ were surveyed online via desktop/laptop and smartphone during winter 2016. Respondents were given an initial survey with demographic and media consumption questions. Respondents were randomized and selected video content to view based on their interests. Afterwards, respondents completed a survey to measure traditional branding metrics and qualitative feedback.
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
Factors that US Senior Marketers Consider When Selecting an Ad/Marketing Software Vendor, Oct 2017 (% of respondents)
US Senior Marketers Who See Dollars from Traditional IT Budget Reallocated to Ad/Marketing Budget due to Digital, Oct 2017 (% of respondents)
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