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IPG Media Lab | YuMe
Data is from the April 2017 IPG Media Lab and YuMe report titled "Navigating The New Digital Video Landscape." 6,864 US internet users ages 18+ were surveyed online via desktop/laptop and smartphone during winter 2016. Respondents were given an initial survey with demographic and media consumption questions. Respondents were randomized and selected video content to view based on their interests. Afterwards, respondents completed a survey to measure traditional branding metrics and qualitative feedback.
US Digital Video Ad Benchmarks: Value Exchange and Native Video Completion Rate (VCR), by Video Ad Length, H2 2016 (among impressions served by Jun Group)
US Digital Video Ad Benchmarks: Video Completion Rate (VCR), by Gender and Video Ad Length, H2 2016 (among impressions served by Jun Group)
US Household Penetration of Select Devices/Technologies, by Age, Q1 2017 (% of total in each group)
Weekly Time Spent with Select Media/Devices Among US Consumers, by Age, Q1 2017 (hrs:mins)
US Monthly Users of Select Media/Devices, Q1 2017 (millions)
Q2 2017 Digital Video Trends: Monetization, Audience, Platforms and Content
US SVOD and Linear OTT Services: Pay TV Alternatives Come into Focus
CNN Strives to Deliver Different Video Advertising Experiences in Each Environment
Out-Stream Video Creates Shareable, Measureable Storytelling Opportunities
Listen In: Sizing Up the Pay TV Market
People Will Watch a Full Video Ad … If They Get Rewarded