US Internet Users Who Think that Digital Video Ads Interrupt the Content, by Device and Format, Winter 2016 (% of respondents) - eMarketer
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US Internet Users Who Think that Digital Video Ads Interrupt the Content, by Device and Format, Winter 2016 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    IPG Media Lab | YuMe

  • Methodology:

    Data is from the April 2017 IPG Media Lab and YuMe report titled "Navigating The New Digital Video Landscape." 6,864 US internet users ages 18+ were surveyed online via desktop/laptop and smartphone during winter 2016. Respondents were given an initial survey with demographic and media consumption questions. Respondents were randomized and selected video content to view based on their interests. Afterwards, respondents completed a survey to measure traditional branding metrics and qualitative feedback.

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