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(% of respondents)
Data is from the January 2017 YuMe report titled "Immersive Technologies: The New Emerging Platform & Opportunities For Brands." 811 US internet users ages 18-54 were surveyed online in August 2016.
Usage and Awareness of Select Virtual Reality Technologies Among US Internet Users, Aug 2016 (% of respondents)
Top Barrier to Virtual Reality (VR) Adoption According to US Internet Users, Aug 2016 (% of respondents)
Installed Base of US Virtual Reality Devices, by Device Type and Brand, 2016-2020 (millions)
Attitudes Toward Virtual Assistants According to US Mother vs. Father Internet Users, Dec 2016 (% of respondents)
US Mother Internet Users Who Own Smart Speakers*, June & Dec 2016 (% of respondents)
Digital Ad Spending Benchmarks by Industry: H2 2016 Update to the Complete eMarketer Series
Cross-Device Targeting: A More Holistic Audience View and a More Compelling Customer Experience
Google Discusses the Rise of OTT TV, How Viewers Are Using the Services
OmniVirt Combines Virtual Reality Experiences with Digital Display Advertising
Consumers Give Good Feedback on 360-Degree Video
Can AR Bolster Retail Sales?