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Data is from the January 2017 YuMe report titled "Immersive Technologies: The New Emerging Platform & Opportunities For Brands." 811 US internet users ages 18-54 were surveyed online in August 2016.
US Email Marketing Benchmarks: Click-to-Open, Open and Unique Click Rate, by Industry, Q1 2017 (among campaigns analyzed by Yes Lifecycle Marketing)
US Mothers Who Use YouTube to Watch Videos/Listen to Music, by Timeframe, 2016 & 2017 (% of respondents)
Daily Time Spent with Select Media Among US Mothers, Jan 2017 (hrs:mins)
Devices Owned by US Internet Users, 2015 & 2017 (% of respondents)
Reasons that US Internet Users Are Not Interested in Owning a Virtual Reality Headset, by Age, March 2017 (% of respondents in each group)
US SVOD and Linear OTT Services: Pay TV Alternatives Come into Focus
Digital Ad Spending Benchmarks by Industry: H2 2016 Update to the Complete eMarketer Series
Keeping Up with the Millennials: Gen Xers Make Strides in Digital Media Usage
Use of Augmented Reality, Image Search Boost Likelihood of Online Home Product Purchases
Listen In: Key Takeaways from the Upfronts
Snapchat, Facebook Fuel AR Growth