Plans & Pricing
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(% of total company revenues)
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
Change* in Marketing Spending on Amazon Ads in 2019 Among D2C Brands Worldwide, by Industry (% of respondents)
Change* in Marketing Spending on Facebook Ads in 2019 Among D2C Brands Worldwide, by Industry, April 2019 (% of respondents)
Change* in Marketing Spending on Select Ad Platforms/Types in 2019 Among D2C Brands Worldwide, April 2019 (% of respondents)
US Digital Ad Spending Share, by Pricing Model, 2009-2018 (% of total)
US Digital Ad Spending, by Format, 2017 & 2018 (billions, % of total and % change)
Advanced Targeting on TV 2019: An Update Ahead of the Upfronts
Digital Display Ad Pricing StatPack: Banner, Video, Mobile and Native CPMs, and Pricing Trends to Watch for in 2019
How GroupM Utilizes Supply Path Optimization
How Header Bidding Is Moving Into Apps
Five Charts: The State of Ad Fraud
Advanced TV Is the New Frontier for DSPs