Plans & Pricing
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(% of total company revenues)
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
Internet Users in Australia Who Are Willing to Pay for Content to Avoid Ads, by Content Type, June 2018 (% of respondents)
US Facebook*, Twitter and Snapchat Revenue Share, Video vs. Other, 2018 (% of total company revenues)
Average CPM for US Primetime TV Upfront Ads, Broadcast vs. Cable, 2008-2019
Allocation of Digital Ad Spending on Amazon According to US Senior Ad Buyers, by Product, July 2018 (% of respondents)
Platform that Offers the Highest Digital Ad Spending ROI According to US Senior Ad Buyers, July 2018 (% of respondents)
US Video Ad Spending 2018: Updated Forecast Methodology and New Social Video Ad Revenue Estimates
Snapchat and Twitter 2018: Many Challenges, but a Few Things Advertisers Still Like
How Header Bidding Is Moving Into Apps
How 5G Can Shake Up OOH Advertising
Are Second Screens Distracting TV Viewers?
How Tech Vendors Are Banking On Connected TV