US Digital Video Ad Benchmarks: Video Completion Rate (VCR), by Gender and Video Ad Length, H2 2016 (among impressions served by Jun Group) - eMarketer
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US Digital Video Ad Benchmarks: Video Completion Rate (VCR), by Gender and Video Ad Length, H2 2016 (among impressions served by Jun Group)

US Digital Video Ad Benchmarks: Video Completion Rate (VCR), by Gender and Video Ad Length, H2 2016 (among impressions served by Jun Group)

Chart Profile

  • Measurement:

    (among impressions served by Jun Group)

  • Data Covered:

  • Source:

    Jun Group

  • Methodology:

    Data is from the July 2017 Jun Group "Value Exchange Audience Behavioral Study." 47 million views from over 6 million people across 100 campaigns from 71 Fortune 500 brands were studied during H2 2016. The study looks at value exchange video placements for 15- and 30-second videos for female and male audiences ages 13+ across its network of premium publishers and used the company's tracking technology to monitor video starts, completions and post-view engagements. The digital video audience was female (56%) and male (44%), ages 13-20 (7%), 20-29 (26%), 30-39 (21%), 40-49 (20%), 50-59 (13%) and 60+ (13%). Value exchange is defined as a user-initiated digital ad placement that is viewed or engaged with to unlock rewards or other digital content. Value exchange units are most commonly sold on a CPV, CPCV, CPC or CPM basis. Jun Group is an ad agency.

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