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(millions and % change)
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.
Average Daily Time Spent with Media Among US Children, by Activity/Device, 2011, 2013 & 2017 (hrs:mins)
Share of Screen Media* Used by US Children, by Device, 2011 & 2017 (% of total)
US Adult Simultaneous Internet & TV Users, by Device, 2015-2019
US Adult Simultaneous Internet & TV Users, Desktop/Laptop vs. Smartphone, 2016-2019 (millions)
US Adult Simultaneous Internet & TV Users, 2016-2019 (millions and % of population)
The Global Media Intelligence Report, 2017
Q3 2017 Digital Video Trends: Monetization, Audience, Platforms and Content
How Location Data Improves Targeting, Measurement for Connected TV and OTT Advertising
OmniVirt Combines Virtual Reality Experiences with Digital Display Advertising
Listen In: Key Takeaways from the Upfronts
eMarketer Releases New Report on the Challenges of TV Audience Measurement