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(millions and % of adult internet users)
Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, company data, internet and mobile adoption trends and demographic adoption trends.
US Smartphone Owners Who Are Influenced to Shop In-Store via Online Ads vs. Holiday Emails, by Age, Sep 2017 (% of respondents in each group)
US Smartphone Owners Who Are Excited to Shop During the Holiday Season, by Shopping Day, Sep 2017 (% of respondents)
US Smartphone Owners Who Showroom*, by Age, Sep 2017 (% of respondents in each group)
US Retail Sales, by Segment, 2016-2021
US Digital Buyers Who Digitally Purchase Personal Care & Beauty Products, by Age, June 2017 (% of respondents)
Retail 2017 TrendPack: The Latest Data and Analysis for Retail Ecommerce
US Mobile Banking and Payments: eMarketer's Estimates for 2016–2021
Consumers Want Choice, Control and Convenience When Shopping During the Holidays
Retailers Should Stop Expecting the Holiday Season to Solve All Their Problems
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eMarketer Releases Latest Estimates for US Proximity Mobile Payments