Plans & Pricing
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(millions of £ and % of total)
Internet Advertising Bureau UK (IAB UK) | PwC
Data is from the April 2017 Internet Advertising Bureau UK (IAB UK) and PricewaterhouseCoopers (PwC) "UK Digital Adspend Study - Full Year 2016." 94 participants plus additional recruitments sites and TV broadcasters reported by Warc were surveyed regarding their 2016 revenues. The study includes estimations of digital ad revenues for Amazon, CV Library, Facebook, Indeed, LinkedIn, Monster, MVF, Savoo, Snapchat, Taboola, TES, Twitter, wOOt, Yume and 7th Chamber revenues. Google and Spotify revenues included in total figures are based on published overall ad revenues for the UK. Google revenue splits for formats and platforms are estimates. Figures have been adjusted for double-counting and are reported on a gross basis.
Primary Way in Which Their Programmatic and Direct Media Buying Teams Operate According to US Digital Media Buying Decision-Makers, May 2018 (% of respondents)
UK Senior Ad Buyers/Planners Who Agree that GDPR Will Lead to Less Programmatic Ad Spending, May 2018 (% of respondents)
UK Digital Display Ad Spending Share, by Format and Purchase Method, 2017 (% of total)
Channels/Tactics with the Greatest Opportunity for Advertising in 2018 According to UK Brands vs. Agencies (% of respondents)
US Advertisers and Agency Professionals Who Believe They Will Stop Using RFP Buys in the Future, Feb 2018 (% of respondents)
Digital Ad Pricing StatPack: Programmatic Display CPMs and Pricing Trends for 2018
General Data Protection Regulation (GDPR): What Companies Need to Know Now
The Next Battle for Brand Safety Is in the Comment Section
How Advertisers Are Reorganizing Around Programmatic
Fear of the Duopoly Remains Strong for Advertisers
Ad Agencies Are Breaking Down Programmatic Silos