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(millions of £ and % of total)
Internet Advertising Bureau UK (IAB UK) | PwC
Data is from the April 2017 Internet Advertising Bureau UK (IAB UK) and PricewaterhouseCoopers (PwC) "UK Digital Adspend Study - Full Year 2016." 94 participants plus additional recruitments sites and TV broadcasters reported by Warc were surveyed regarding their 2016 revenues. The study includes estimations of digital ad revenues for Amazon, CV Library, Facebook, Indeed, LinkedIn, Monster, MVF, Savoo, Snapchat, Taboola, TES, Twitter, wOOt, Yume and 7th Chamber revenues. Google and Spotify revenues included in total figures are based on published overall ad revenues for the UK. Google revenue splits for formats and platforms are estimates. Figures have been adjusted for double-counting and are reported on a gross basis.
UK Digital Display Ad Spending Share, by Format, H1 2017 (millions of £ and % of total)
Media Consumption Metrics Among Millennials vs. Total Adults in Great Britain, by Media, April 2017 (hrs:mins* and % reach**)
UK Desktop Video Ad Benchmarks: Flagged Content Share, by Purchase Method and Brand Risk Category, H1 2017 (among impressions analyzed by Integral Ad Science)
Mobile Video App Install Ad Benchmarks Worldwide: Top 10 Countries, Ranked by Ad Spending Share, Q1 2016 & Q1 2017 (% of total among ads served by InMobi)
UK Digital Video Ad Benchmarks: Impression Share, by Industry, Q1 2017 (% of total impressions served by Videology)
UK Digital Ad Spending by Industry: Forecasts and Trends
The Global Media Intelligence Report, 2016
Ad Viewability Plus Relevancy Equals Opportunity for UK Marketers
Viewability Rates Should Factor in Ad Fraud
Channel 4 Study Challenges Social Video Ads' Value
Digital Video Viewing More Common than Smartphone Use in the UK