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(millions of £ and % of total)
Internet Advertising Bureau UK (IAB UK) | PwC
Data is from the April 2017 Internet Advertising Bureau UK (IAB UK) and PricewaterhouseCoopers (PwC) "UK Digital Adspend Study - Full Year 2016." 94 participants plus additional recruitments sites and TV broadcasters reported by Warc were surveyed regarding their 2016 revenues. The study includes estimations of digital ad revenues for Amazon, CV Library, Facebook, Indeed, LinkedIn, Monster, MVF, Savoo, Snapchat, Taboola, TES, Twitter, wOOt, Yume and 7th Chamber revenues. Google and Spotify revenues included in total figures are based on published overall ad revenues for the UK. Google revenue splits for formats and platforms are estimates. Figures have been adjusted for double-counting and are reported on a gross basis.
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