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(% of respondents)
Data is from the December 2016 MarketingSherpa "Customer Satisfaction Research Study." 2,400 US internet users ages 18+ were surveyed online during September 30-October 3, 2016. 52% of respondents were female and 48% were male. Respondents were millennials (34%), Gen Xers (31%), baby boomers (31%) and seniors (4%). Respondents identified their incomes as less than $25K (18%), $25K-$50K (25%), $50K-$75K (20%), $75K-$100K (14%), $100K-$150K (13%), $150K-$200K (4%), $200K+ (2%) and prefer not to say (4%).
Extent to Which Having Access to Original Content Convinced US Internet Users to Subscribe to Netflix, May 2017 (% of respondents)
US Digital Video Ad Benchmarks: Pre-Roll vs. Mid-Roll Completion Rates, by Content Type, Q1 2017 (among ads served by FreeWheel)
Digital Video Ad Benchmarks in Europe and the US: Ad View Share, by Content Format, Q1 2017 (% of total ads served by FreeWheel)
Digital Video Ad Benchmarks in Europe and the US: Ad View Share, by Device/Channel, Q1 2017 (% of total ads served by FreeWheel)
US Internet Users Who Are Aware of Select Virtual Reality Devices, Q1 2017 (% of respondents)
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Digital Ad Spending Benchmarks by Industry 2017: The Complete eMarketer Series
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