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Data is from the December 2016 MarketingSherpa "Customer Satisfaction Research Study." 2,400 US internet users ages 18+ were surveyed online during September 30-October 3, 2016. 52% of respondents were female and 48% were male. Respondents were millennials (34%), Gen Xers (31%), baby boomers (31%) and seniors (4%). Respondents identified their incomes as less than $25K (18%), $25K-$50K (25%), $50K-$75K (20%), $75K-$100K (14%), $100K-$150K (13%), $150K-$200K (4%), $200K+ (2%) and prefer not to say (4%).
Primary Type of Marketing Email that Motivates US Internet Users Ages 18-44 to Take Action, Nov 2017 (% of respondents)
Customer Data to Which US Retail Store Associates Have Access, Sep 2017 (% of respondents)
Leading Areas of Marketing Spending According to US* B2B Marketing Professionals, Oct 2017 (% of respondents)
Leading TV/Video Genres Co-Viewed* by US Video Viewers, by Platform, Oct 2017 (% of respondents)
Level of Attention Paid to Video Content vs. Ads While Co-Viewing* Among US Video Viewers, by Platform, Oct 2017 (% of respondents)
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