Types of Ads that US Internet Users Trust When Making a Purchase Decision, Oct 2016 (% of respondents) - eMarketer
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Types of Ads that US Internet Users Trust When Making a Purchase Decision, Oct 2016 (% of respondents)

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  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    MarketingSherpa

  • Methodology:

    Data is from the December 2016 MarketingSherpa "Customer Satisfaction Research Study." 2,400 US internet users ages 18+ were surveyed online during September 30-October 3, 2016. 52% of respondents were female and 48% were male. Respondents were millennials (34%), Gen Xers (31%), baby boomers (31%) and seniors (4%). Respondents identified their incomes as less than $25K (18%), $25K-$50K (25%), $50K-$75K (20%), $75K-$100K (14%), $100K-$150K (13%), $150K-$200K (4%), $200K+ (2%) and prefer not to say (4%).

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