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(% of total digital ad spending)
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
Programmatic Ad Benchmarks Worldwide: Header Bidding Impression Share, Desktop vs. Mobile, Q1 2018 & Q1 2019 (% of total via PubMatic's platform and % change)
Number of US Direct-to-Consumer (D2C) Brands Advertising on TV, Q1 2017-Q1 2019
Which Information Sources Have the Largest Effect on Influencing Luxury Good Purchases According to Luxury Buyers in China? (% of respondents, Jan 2019)
Digital In-Feed Ad Spending in China, 2014-2021 (billions of Chinese yuan renminbi and % change)
Digital Ad Dollars Worldwide Lost to Fraud, 2014-2019 (billions)
Advanced Targeting on TV 2019: An Update Ahead of the Upfronts
US Programmatic Ad Spending Forecast 2019: Nearly Half of Programmatic Ad Dollars Now Go to Video
How Programmatic Can Shift Ad Dollars From the Duopoly Back to TV
Why Bring Programmatic to Traditional TV, OOH and Audio?
Five Charts: The State of Ad Fraud
Marketers Are Split on How They Define OTT