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Marketo | Qualtrics
Data is from the January 2017 Marketo "Future Technology Survey" conducted by Qualtrics. 620 marketers worldwide were surveyed in November 2016. The respondents included a mix of Marketo and non-Marketo users/customers in Australia (16%), France (16%), Germany (16%), the UK (16%) and the US (36%). Marketo is a marketing software provider.
Average Number of Ad Networks, Exchanges and Supply-Side Platforms (SSPs) Used by US Publishers, June 2016-June 2018 (among the largest 500 publishers on the Pathmatics platform)
Average Number of Supply-Side Platforms (SSPs) Used by US Publishers, June 2016-June 2018 (among the largest 500 publishers on the Pathmatics platform)
Extent to Which B2B Marketers in North America Understand the Differences Between Artificial Intelligence, Machine Learning and Predictive Modeling, Q1 2018 (% of respondents)
Capabilities that UK and US Advertising Decision-Makers Want from Cross-Channel Audience-Based Technology Solutions, May 2018 (% of respondents)
Important Marketing and Measurement Technologies According to US Marketing Executives, March 2018 (% of respondents)
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Marketers’ Roundtable: Your Data-Driven Marketing Is Only as Strong as the Tech Stack That Supports It
As Ad Sector Focuses on Data, Lots of Deals Get Done
Why Marketers Struggle to Define Artificial Intelligence