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Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major social networks; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.
Social Network Users and Penetration in Western Europe, by Country, 2016-2021
Facebook User Penetration in Western Europe, by Country, 2016-2021 (% of social network users and % change)
Daily Social Media User Penetration in Denmark, by Platform, 2014-2016 (% of internet users)
Social Media Platforms Used by Internet Users in Denmark, Q4 2016 (% of respondents)
Social Network User Penetration in Europe, by Country, 2011-2016 (% of internet users)
The Global Media Intelligence Report, 2016
Search and Social Platforms: How Facebook and Others Can Steal Dollars from Search
Marketing in the UK: Finding Value in Consumer Habits with Mobile Video
Influencer Marketing and Advertising Can Coexist on Instagram
Mobile Takes Over Social Media in the Nordics