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(millions and % change)
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
2018 Holiday Season Digital Ad Spending Allocation According to US Retail Digital Advertising Decision-Makers, by Platform/Network (% of total)
2018 Holiday Season Digital Ad Spending Allocation According to US Retail Digital Advertising Decision-Makers, by Format (% of total)
When Do US Retail Digital Advertising Decision-Makers Plan to Spend the Most on Digital Ads for the 2018 Black Friday-Cyber Monday Weekend? (% of respondents)
US Programmatic Digital Video Ad Spending Share, by Device, 2018 & 2020 (% of total programmatic video)
US Programmatic Digital Video Ad Spending, 2016-2020 (billions, % change and % of total digital video ad spending)
US Ad Spending 2018: Updated Forecast for Digital and Traditional Media Ad Spending
US Video Ad Spending 2018: Updated Forecast Methodology and New Social Video Ad Revenue Estimates
How Header Bidding Is Moving Into Apps
Marketers' Roundtable: What Channels Are Driving Ad Spending to Digital in Germany
Mobile Ad Spending to Surpass All Traditional Media Combined by 2020
Video Swells to 25% of US Digital Ad Spending