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Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports and device adoption trends.
Digital Video Ad Benchmarks in Europe and the US: Ad View Share, by Device/Channel, Q1 2017 (% of total ads served by FreeWheel)
Mobile Programmatic Ad Benchmarks in Select Countries: Leading App Categories, Ranked by eCPM, Q1 2017 (index* among ads on Smaato's platform)
Mobile Programmatic Ad Benchmarks in Select Countries: In-App vs. Mobile Web Spending Share, Q1 2017 (% of total on Smaato's platform)
Change/Expected Change in Time Spent Using Snapchat over the Past Year vs. Next Year According to US Snapchat Users, by Age, May 2017 (% of respondents)
Average Daily Time Spent with Media Among US Consumers, 2013-2019 (minutes)
US Mobile StatPack 2017: An Atlas of eMarketer Forecasts to Keep at Your Fingertips All Year Long
US Social StatPack: Usage and Ad Spending for 2016-2020
Marketers Must Question Location Data Before They Use It for Attribution
The Fight Against Ad Fraud Is Still Escalating
FOMO? Teens Can't Put Down Their Phones
eMarketer Unveils New Estimates for Mobile App Usage