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(% of respondents)
Data is from the December 2016 MarketingSherpa "Customer Satisfaction Research Study." 2,400 US internet users ages 18+ were surveyed online during September 30-October 3, 2016. 52% of respondents were female and 48% were male. Respondents were millennials (34%), Gen Xers (31%), baby boomers (31%) and seniors (4%). Respondents identified their incomes as less than $25K (18%), $25K-$50K (25%), $50K-$75K (20%), $75K-$100K (14%), $100K-$150K (13%), $150K-$200K (4%), $200K+ (2%) and prefer not to say (4%).
What Will Be the Most Transformative Application of Innovation for Customer Service for Businesses Worldwide in the Next 5-10 Years? (% of respondents, April 2019)
What Metrics Do B2B and B2C Companies Worldwide Use to Measure ROI? (% of respondents, April 2019)
Top Channels for Customer Service in 2020 According to Customer Service Executives Worldwide (% of respondents)
Which 3 Technology Trends Will Offer the Biggest Opportunity to the Customer Service Department of Businesses Worldwide by 2020? (% of respondents, by region)
Is the Customer Experience Strategy and Execution of US B2C Decision-Makers More Informed by Big Data or Small Data? (% of respondents, May 2019)
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