Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Data is from the December 2016 MarketingSherpa "Customer Satisfaction Research Study." 2,400 US internet users ages 18+ were surveyed online during September 30-October 3, 2016. 52% of respondents were female and 48% were male. Respondents were millennials (34%), Gen Xers (31%), baby boomers (31%) and seniors (4%). Respondents identified their incomes as less than $25K (18%), $25K-$50K (25%), $50K-$75K (20%), $75K-$100K (14%), $100K-$150K (13%), $150K-$200K (4%), $200K+ (2%) and prefer not to say (4%).
Types of Personal Data that Internet Users in Western Europe Would Want Deleted After General Data Protection Regulation (GDPR) Implementation, April 2018 (% of respondents)
Personal Info that US Internet Users Would Be Willing to Share to Secure an Exclusive Offer from a Brand, April 2018 (% of respondents)
Preferred Channel to Receive Communications from Loyalty Programs According to US Internet Users, March 2018 (% of respondents)
Preferred Method for Interacting with a Brand/Website's Customer Support Team Among US Internet Users, by Age, May 2018 (% of respondents)
Channels in Which US Marketers Use Personalized Experiences, March 2018 (% of respondents)
US Social Network Users: eMarketer's Estimates for 2018–2022
US Digital Users: eMarketer's Estimates for 2018
What Engagement Metrics Also Determine About Customer Loyalty
Using Engagement Metrics to Predict Real Business Outcomes
How to Map and Make Sense of Engagement Metrics that Matter
"The People Who Don't"