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Data is from the December 2016 MarketingSherpa "Customer Satisfaction Research Study." 2,400 US internet users ages 18+ were surveyed online during September 30-October 3, 2016. 52% of respondents were female and 48% were male. Respondents were millennials (34%), Gen Xers (31%), baby boomers (31%) and seniors (4%). Respondents identified their incomes as less than $25K (18%), $25K-$50K (25%), $50K-$75K (20%), $75K-$100K (14%), $100K-$150K (13%), $150K-$200K (4%), $200K+ (2%) and prefer not to say (4%).
Ways in Which Their Company Is Currently Using Artificial Intelligence (AI) According to Client-Side Marketers Worldwide, by Region, Jan 2018 (% of respondents)
Digital Marketing Tactics on Which Client-Side Marketers Worldwide Plan to Increase Spending in 2018 (% of respondents)
Sources/Channels Used by US Digital Device Users to Research Products Prior to Purchase vs. Interact with a Brand Post-Purchase, Dec 2017 (% of respondents)
Select UK Digital Usage Metrics, 2018 (% of population)
Marketing Email Lists to Which US Internet Users Subscribe, Nov 2017 (% of respondents)
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