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Directivity | First Point Research and Consulting
Data is from the August 2016 Directivity report titled "For Love or Money 2016: Executive Summary" conducted by First Point Research and Consulting. 1,005 internet users ages 18+ in Australia who are members of at least 1 loyalty program were surveyed online during H1 2016. The total sample has a margin of error of +/-3 percentage points at a 95% confidence level. Broad quotas were set for age. Directivity is a marketing agency. First Point Research and Consulting is a market research company in Australia.
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