Reasons that Internet Users in Australia Have Stopped Participating in a Loyalty Program, H1 2016 (% of respondents)

Chart Profile

• Measurement:

  (% of respondents)

• Data Covered:

  • Media Buying

• Source:

  Directivity | First Point Research and Consulting

• Methodology:

  Data is from the August 2016 Directivity report titled "For Love or Money 2016: Executive Summary" conducted by First Point Research and Consulting. 1,005 internet users ages 18+ in Australia who are members of at least 1 loyalty program were surveyed online during H1 2016. The total sample has a margin of error of +/-3 percentage points at a 95% confidence level. Broad quotas were set for age. Directivity is a marketing agency. First Point Research and Consulting is a market research company in Australia.