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(% of respondents)
Data is from the November 2017 Hub Research report titled "Conquering Content." 2,214 US TV viewers ages 16-74 were surveyed online in October 2017. All respondents had broadband access at home and watched at least 5 hours of TV per week. The results were balanced according to the US census. Hub Research is an entertainment and media research company.
Level of Attention Paid to Video Content vs. Ads While Co-Viewing* Among US Video Viewers, by Platform, Oct 2017 (% of respondents)
Leading TV/Video Genres Co-Viewed* by US Video Viewers, by Platform, Oct 2017 (% of respondents)
Leading Ways in Which US Video Viewers Would Interact About Products/Brands While Co-Viewing*, by Platform, Oct 2017 (% of respondents)
Leading Actions US Video Viewers Would Take on Products/Brands While Co-Viewing*, by Platform, Oct 2017 (% of respondents)
Primary Way in Which US TV Viewers Watch Their Favorite TV Show, 2014-2017 (% of respondents)
The Global Media Intelligence Report, 2017
Q3 2017 Digital Video Trends: Monetization, Audience, Platforms and Content
How Location Data Improves Targeting, Measurement for Connected TV and OTT Advertising
What Happens After the Video View?
Survey Suggests Video Audience Is at Tipping Point