Percent of US Online Ad Traffic Served to Bots, by Format and Buy Type, Aug 1-Sep 30, 2015 (based on impressions monitored by White Ops) - eMarketer

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Percent of US Online Ad Traffic Served to Bots, by Format and Buy Type, Aug 1-Sep 30, 2015 (based on impressions monitored by White Ops)

Percent of US Online Ad Traffic Served to Bots, by Format and Buy Type, Aug 1-Sep 30, 2015 (based on impressions monitored by White Ops)

Chart Profile

  • Measurement:

    (based on impressions monitored by White Ops)

  • Data Covered:

  • Source:

    Association of National Advertisers (ANA) | White Ops

  • Methodology:

    Data is from the January 2016 Association of National Advertisers (ANA) and White Ops "2015 Bot Baseline: Fraud in Digital Advertising." Traffic from 1,300 campaigns across 49 ANA member companies were measured over 61 days during August 1-September 30, 2015. Over 9.7 billion nonmobile impressions were measured. The 49 member companies were from the following industries: auto, beer/spirits, CPG, financial/insurance, hospitality, pharmaceutical, restaurants, retail and technology. White Ops is an online fraud detection firm that tracks bot fraud and malware on the web.

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