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(% of respondents)
CMO Council | Dow Jones
Data is from the September 2017 CMO Council and Dow Jones report titled "Brand Protection from Digital Content Infection." More than 300 senior marketers worldwide from various industries were surveyed online in August 2017. Respondents were from Africa (6%), Australia (4%), Canada (3%), China (2%), Europe (9%), India (8%), Japan (1%), Latin America/Caribbean (1%), the Middle East (1%), the US (61%) and other Asia-Pacific countries (6%). Respondents identified their company's revenues as $50-$100 million (38%), $101-$500 million (23%), $501 million-$5 billion (20%) and $5.1-$10 billion (20%) and number of employees as <100 (27%), 101-500 (17%), 501-5,000 (24%), 5,001-20,000 (16%), 20,001-40,000 (2%) and 40,000+ (13%).
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
Factors that US Senior Marketers Consider When Selecting an Ad/Marketing Software Vendor, Oct 2017 (% of respondents)
US Senior Marketers Who See Dollars from Traditional IT Budget Reallocated to Ad/Marketing Budget due to Digital, Oct 2017 (% of respondents)
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