Schedule a Demo
Does My Company Subscribe?
(% of respondents)
CMO Council | Dow Jones
Data is from the September 2017 CMO Council and Dow Jones report titled "Brand Protection from Digital Content Infection." More than 300 senior marketers worldwide from various industries were surveyed online in August 2017. Respondents were from Africa (6%), Australia (4%), Canada (3%), China (2%), Europe (9%), India (8%), Japan (1%), Latin America/Caribbean (1%), the Middle East (1%), the US (61%) and other Asia-Pacific countries (6%). Respondents identified their company's revenues as $50-$100 million (38%), $101-$500 million (23%), $501 million-$5 billion (20%) and $5.1-$10 billion (20%) and number of employees as <100 (27%), 101-500 (17%), 501-5,000 (24%), 5,001-20,000 (16%), 20,001-40,000 (2%) and 40,000+ (13%).
Criteria that Influence US Ad/Marketing Professionals to Purchase from a Data Management Platform (DMP), Jan 2018 (index*)
Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018 (% of respondents)
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
General Data Protection Regulation (GDPR): What Companies Need to Know Now
Artificial Intelligence for Marketers: The Future Is Already Here
Nokia Dives into Virtual Reality Advertising with ‘Healthier Together’ Campaign
Marketers in India Still Reluctant to Spend Big Despite Sizable Digital Opportunities
What Marketers Prioritize When Choosing DMPs
Melding Marketing and Ad Tech a Challenge for B2C Companies