Plans & Pricing
Does My Company Subscribe?
(% of respondents)
CMO Council | Dow Jones
Data is from the September 2017 CMO Council and Dow Jones report titled "Brand Protection from Digital Content Infection." More than 300 senior marketers worldwide from various industries were surveyed online in August 2017. Respondents were from Africa (6%), Australia (4%), Canada (3%), China (2%), Europe (9%), India (8%), Japan (1%), Latin America/Caribbean (1%), the Middle East (1%), the US (61%) and other Asia-Pacific countries (6%). Respondents identified their company's revenues as $50-$100 million (38%), $101-$500 million (23%), $501 million-$5 billion (20%) and $5.1-$10 billion (20%) and number of employees as <100 (27%), 101-500 (17%), 501-5,000 (24%), 5,001-20,000 (16%), 20,001-40,000 (2%) and 40,000+ (13%).
Which Campaign Insights Do Brand Marketers in Western Europe* and the US Find Most Valuable from Their Media Buying Partners? (% of respondents, April 2018)
What Are the Most Effective Online Tactics Used vs. the Most Difficult Online Tactics to Execute in a Digital Marketing Strategy for Companies Worldwide? (% of respondents, Oct 2018)
How Will Companies Worldwide Change Their Digital Marketing Budget in 2019? (% of respondents)
Factors Influencing How Companies Allocate Media Budgets According to Senior Marketing Professionals Worldwide, Aug 2018 (% of respondents)
Programmatic Ad Performance Metrics in the Americas and Worldwide: Header Bidding Impression Share, Desktop vs. Mobile*, H1 2017 & H1 2018 (% of total via PubMatic's platform)
Beyond Ad Measurement and Metrics: In the UK, Marketer Attention Turns to Engagement
Header Bidding Update 2018: What’s the Outlook for Web, Mobile App and Video?
What's the Next Step Beyond Viewability?
How Header Bidding Is Moving Into Apps
For Most Brands, Biggest Benefit to Using In-House Is Cost
In the UK, 10% of Campaign Spending Is Vulnerable to Ad Fraud