Organizations/Entities that Are Responsible for Ensuring Proper Ad Placement* According to Senior Marketers Worldwide, Aug 2017 (% of respondents) - eMarketer
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Organizations/Entities that Are Responsible for Ensuring Proper Ad Placement* According to Senior Marketers Worldwide, Aug 2017 (% of respondents)

Organizations/Entities that Are Responsible for Ensuring Proper Ad Placement* According to Senior Marketers Worldwide, Aug 2017 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    CMO Council | Dow Jones

  • Methodology:

    Data is from the September 2017 CMO Council and Dow Jones report titled "Brand Protection from Digital Content Infection." More than 300 senior marketers worldwide from various industries were surveyed online in August 2017. Respondents were from Africa (6%), Australia (4%), Canada (3%), China (2%), Europe (9%), India (8%), Japan (1%), Latin America/Caribbean (1%), the Middle East (1%), the US (61%) and other Asia-Pacific countries (6%). Respondents identified their company's revenues as $50-$100 million (38%), $101-$500 million (23%), $501 million-$5 billion (20%) and $5.1-$10 billion (20%) and number of employees as <100 (27%), 101-500 (17%), 501-5,000 (24%), 5,001-20,000 (16%), 20,001-40,000 (2%) and 40,000+ (13%).

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