Native Advertising Adoption According to US Marketers and Agencies, 2015 & 2016 (% of respondents) - eMarketer
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Native Advertising Adoption According to US Marketers and Agencies, 2015 & 2016 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Advertiser Perceptions

  • Methodology:

    Data is from the December 2016 Advertiser Perceptions "Native Advertising Report, Wave 4" as cited in press release. 302 US ad agencies (48%) and marketers (52%) involved in digital advertising were surveyed in May 2016.

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