Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Data is from the August 2016 Ascend2 "2016 State of Lead Generation Survey Summary Report." 244 marketers worldwide were surveyed online in August 2016. Respondents were from B2B companies (49%), B2C companies (25%) and both B2B and B2C companies (26%). Respondents identified their role as owner/partner/CxO (49%), VP/director/manager (43%) and nonmanagement (8%). Respondents identified the number of employees at their company as fewer than 50 (24%), 50-500 (40%) and 500+ (36%).
What Metrics Do B2B and B2C Companies Worldwide Use to Measure ROI? (% of respondents, April 2019)
How Are US B2B Marketers Measuring Marketing Campaigns at the Middle of the Funnel that Are Designed to Accelerate Leads? (% of respondents, May 2019)
Change in Budget for Online Lead Generation According to B2B Marketers* Worldwide, March 2019 (% of respondents in each group)
Attitudes of B2B Marketers* Worldwide Toward Their Lead Generation Activities, March 2019 (% of respondents in each group)
Proportion of Total Sales that Comes from Leads Generated Online According to B2B Marketers* Worldwide, March 2019 (% of respondents in each group)
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