Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Data is from the August 2016 Ascend2 "2016 State of Lead Generation Survey Summary Report." 244 marketers worldwide were surveyed online in August 2016. Respondents were from B2B companies (49%), B2C companies (25%) and both B2B and B2C companies (26%). Respondents identified their role as owner/partner/CxO (49%), VP/director/manager (43%) and nonmanagement (8%). Respondents identified the number of employees at their company as fewer than 50 (24%), 50-500 (40%) and 500+ (36%).
Top 5 Digital & Content vs. Traditional Marketing Techniques Used by US B2B Professionals at High-Growth Firms*, Q4 2018 (% of respondents)
Most Common Lead Sources According to B2B Sales Professionals Worldwide, 2014, 2016 & 2018 (% of respondents)
Lead Definition Alignment Between Sales and Marketing According to B2B Sales Professionals Worldwide, 2014-2017 (% of respondents)
Which Tactics Were Most Successful for US B2B Marketers in Converting and Accelerating Leads at the Middle and Late Stages of the Funnel in 2018? (% of respondents, Jan 2019)
Which Channels Have Been the Most Effective for US B2B Marketers in Driving Early-Stage Engagement? (% of respondents, Jan 2019)
B2B Marketing Data: Capturing and Managing Data for Actionable Insights
B2B Ecommerce 2018: Transforming Buying and Selling
Podcast Ads Aren't Commercials—They're Part of the Story
How B2B Marketers Can Step Up Their Precision and Personalization
B2Bs Leverage Programmatic to Target Specific Accounts
Who Is Using Digital Content Marketing in the US?