Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Data is from the August 2016 Ascend2 "2016 State of Lead Generation Survey Summary Report." 244 marketers worldwide were surveyed online in August 2016. Respondents were from B2B companies (49%), B2C companies (25%) and both B2B and B2C companies (26%). Respondents identified their role as owner/partner/CxO (49%), VP/director/manager (43%) and nonmanagement (8%). Respondents identified the number of employees at their company as fewer than 50 (24%), 50-500 (40%) and 500+ (36%).
What Are the Drivers of Personalization at US Companies? (% of respondents, by company type, March 2019)
What Are the Main Benefits US B2B Companies See from Personalization? (% of respondents, by company type, March 2019)
Which Personalization Formats Do US Companies Use? (% of respondents, by company type, March 2019)
Which Approach to Personalization Do US Companies Utilize? (% of respondents, by company type, March 2019)
How Challenging Is It to Create and Manage Select Marketing Tactics/Resources According to US* B2B Marketers and Salespeople? (scale of 1-4, Q4 2018)
Creating and Distributing Content for the Customer Journey: How B2Bs Can Influence Audience Behavior Through Strategic Content
B2B Marketing Data: Capturing and Managing Data for Actionable Insights
Podcast Ads Aren't Commercials—They're Part of the Story
How B2B Marketers Can Step Up Their Precision and Personalization
How Are B2B Marketers Measuring Their Content-Driven Campaigns?
The Data to Drive Your B2B Omnichannel Experiences May Be Closer Than You Think | Sponsored Content