Mobile App Benchmarks Worldwide: Average User Acquisition Costs, by User Action and OS, Sep 1, 2016-Aug 30, 2017 (among app installs tracked by Liftoff) - eMarketer
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Mobile App Benchmarks Worldwide: Average User Acquisition Costs, by User Action and OS, Sep 1, 2016-Aug 30, 2017 (among app installs tracked by Liftoff)

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  • Measurement:

    (among app installs tracked by Liftoff)

  • Data Covered:

  • Source:

    Liftoff

  • Methodology:

    Data is from the October 2017 Liftoff report titled "2017 Mobile App Engagement Index." Liftoff analyzed activity on its platform during September 1, 2016-August 30, 2017. This period included 120 billion ad impressions, 1.3 billion ad clicks, 30.5 million app installs and 41.8 million post-install engagement events worldwide. Liftoff is a provider of mobile app marketing and engagement services.

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