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(among app installs tracked by Liftoff)
Data is from the October 2017 Liftoff report titled "2017 Mobile App Engagement Index." Liftoff analyzed activity on its platform during September 1, 2016-August 30, 2017. This period included 120 billion ad impressions, 1.3 billion ad clicks, 30.5 million app installs and 41.8 million post-install engagement events worldwide. Liftoff is a provider of mobile app marketing and engagement services.
Frequency with Which US Internet Users Make Purchases via Mobile Device, by Gender, Dec 2017 (% of respondents in each group)
Share of Emails Sent by Retailers in North America that Are Mobile-Optimized, by Industry, July-Dec 2017 (% of total)
Mobile Ad Spending in Japan, 2017-2022 (billions, % change and % of digital ad spending)
Mobile Ad Spending in South Korea, 2017-2022 (billions, % change and % of digital ad spending)
Mobile Ad Spending in Hong Kong, 2017-2022 (millions, % change and % of digital ad spending)
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