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(billions and % of digital ad spending)
Converted from local currency to US dollars. Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.
Top 5 UK Industries, Ranked by TV Ad Spending, 2018 (millions of £ and % change)
Top 3 UK Advertisers, Ranked by TV Ad Spending, 2018 (millions of £)
Traditional Media Ad Spending in France, by Media and Format, 2017 & 2018 (millions of € and % change)
Total Media Ad Spending Share in France, by Industry, 2018 (% of total)
Digital Ad Spending in France, by Format, 2017 & 2018 (millions of € and % change)
Q1 2019 Digital Video Trends: US Video and TV Ad Spending Exceed Expectations
Digital Video Advertising Best Practices 2019: Industry Experts Weigh in on Privacy, Context, Formats and Measurement
Why Bring Programmatic to Traditional TV, OOH and Audio?
Why Funding for Programmatic OOH Campaigns Is Coming Out of Mobile Ad Budgets
Facebook and Google Control Ever-Greater Portion of UK Ad Market
US Advertisers Still Eager to Target at Scale with Duopoly