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(% of respondents)
Data is from the December 2016 Octane Research report titled "Digital by Default - Digital India 2017: Marketing Trends and Forecast." 350+ marketing professionals from 300+ companies in India were surveyed via online links, offline forms and face-to-face meetings during 2016. Respondents included CEOs, CMOs, directors, founders, marketing heads and marketing managers. Octane Research collaborated with Direct Marketing Association of India (DMAi), Retailers Association of India (RAI), and Internet & Mobile Association of India (IAMAI) and Digital Defynd to recruit respondents.
Leading Digital Marketing Activities of Marketing Professionals in India, 2015 (% of respondents)
Biggest Challenges of Email Marketing Programs According to Marketing Professionals in India, 2016 (% of respondents)
Importance of Email Marketing According to Retailers in India, May 2016 (% of respondents)
Email Marketing Performance Metrics in India, July-Dec 2015 (among Experian Marketing Services clients)
Email Marketing Performance Metrics in Select Countries in Asia-Pacific, by Country, H2 2015 (among Experian Marketing Services clients)
eMarketer's Digital Index for 2017: The Top 10 Digital Countries Worldwide
eMarketer's Digital Indices for 2017: The Top 10 Digital Countries and the 10 Fastest Growing Digital Economies Worldwide
As Times Internet Moves Beyond Media to Digital Services, What's Driving Revenues?
Marketing in India: A Mobile Market Demands New Methods of Measuring Success
India's Consumers Want Tailor-Made Ads
Marketers in India Still Reluctant to Spend Big Despite Sizable Digital Opportunities