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(% of respondents)
Advertiser Perceptions | Videology
Data is from the June 2018 Videology report titled "Advanced TV Trends" conducted by Advertiser Perceptions. 171 US agencies and marketers were surveyed during January 15-26, 2018. Respondents are involved in digital and TV advertising decision-making, purchased digital video in the past 12 months/plan to purchase in the next 12 months and spent more than $1 million in total ad spend in the past 12 months.
How Do US Agency and Marketing Professionals Expect Select Channels of TV/Digital Video Ad Spending to Change? (% of respondents, March 2019)
US Digital Video Ad Performance Metrics: Ad View Share, by Device/Channel, Q4 2015-Q4 2018 (% of total ads served by FreeWheel)
What Types of Mobile Advertising Do Advertising Professionals in Spain Use at Their Company/With Clients? (% of respondents, March 2019)
How Do TV Industry Professionals Worldwide Expect Select TV/Video-on-Demand (VOD) Services to Grow? (% of respondents, Jan 2019)
US Digital Video Ad Performance Metrics: Ad View Share, by Device/Channel, Q1 2016-Q1 2018 (% of total ads served by FreeWheel)
Q2 2019 Digital Video Trends: TV and Digital Video Upfront Ad Spending Remains Strong
Advanced Targeting on TV 2019: An Update Ahead of the Upfronts
Why Premium Publishers Are in a Prime Position for 2018
Navigating the Challenges of Connected TV and OTT Advertising
Connected TV Ad Inventory Keeps Growing
Marketers Are Split on How They Define OTT