Leading Challenges of OTT/Connected TV Advertising According to US Agencies and Marketers, Jan 2018 (% of respondents) - eMarketer
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Leading Challenges of OTT/Connected TV Advertising According to US Agencies and Marketers, Jan 2018 (% of respondents)

Leading Challenges of OTT/Connected TV Advertising According to US Agencies and Marketers, Jan 2018 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Advertiser Perceptions | Videology

  • Methodology:

    Data is from the June 2018 Videology report titled "Advanced TV Trends" conducted by Advertiser Perceptions. 171 US agencies and marketers were surveyed during January 15-26, 2018. Respondents are involved in digital and TV advertising decision-making, purchased digital video in the past 12 months/plan to purchase in the next 12 months and spent more than $1 million in total ad spend in the past 12 months.

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