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Advertiser Perceptions | Videology
Data is from the June 2018 Videology report titled "Advanced TV Trends" conducted by Advertiser Perceptions. 171 US agencies and marketers were surveyed during January 15-26, 2018. Respondents are involved in digital and TV advertising decision-making, purchased digital video in the past 12 months/plan to purchase in the next 12 months and spent more than $1 million in total ad spend in the past 12 months.
US Digital Video Ad Performance Metrics: Ad View Share, by Device/Channel, Q1 2016-Q1 2018 (% of total ads served by FreeWheel)
Current vs. Planned Use of Select TV/Video Ad Formats According to US Agencies and Marketers, Jan 2018 (% of respondents)
Areas in Which Lack of Uniform Measurement Is Holding Back Spending According to US Agencies and Marketers, Jan 2018 (% of respondents)
Likelihood that US Internet Users Will Engage* with 360° Video Ads/Brand Content, Oct 2017 (% of respondents)
Reasons that US Internet Users Would Engage with 360° Video Ads/Brand Content in the Future, Oct 2017 (% of respondents)
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