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Data is from the March 2017 Adobe Digital Insights "Advertising Report." Data is based on over 1.7 trillion visits to over 16,000 websites during January 2014-January 2017 mainly in North America. Digital video data is based on 11 billion plays of TV everywhere and 16 billion ad impressions. Search data is based on 450 billion responses to paid searches. In addition, 1,000+ US internet users and 300+ US digital marketers were surveyed about their views on digital advertising during February 1-17, 2017.
Actions Taken by Mobile Ad Executives Worldwide in Response to Concerns About the Amount of Mobile Ad Fraud, Oct 2017 (% of respondents)
Primary Method Used by US Digital Publishers to Sell Digital Media Inventory, Summer 2017 (% of respondents)
Requirements for Participating in Guaranteed-Revenue Contracts According to US Digital Publishers, Summer 2017 (% of respondents)
Benefits of Guaranteed-Revenue Contracts According to US Digital Publishers, Summer 2017 (% of respondents)
Challenges of Selling Digital Media Inventory on Open Exchanges According to US Digital Publishers, Summer 2017 (% of respondents)
US B2B Digital Advertising: An eMarketer Forecast, and Three Factors Affecting Growth
Digital Ad Pricing StatPack: Programmatic Display CPMs and Pricing Trends
Why Few Publishers Build Data Businesses
For Ad Buyers, a Tale of Two Identity Graphs Emerges in 2018
Most Marketers Are Integrating Data Across Their Tech Stacks
Half of Advertisers Say Ad Spend Won't Drop Even if Fraud Issues Persist