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Data is from the March 2017 Adobe Digital Insights "Advertising Report." Data is based on over 1.7 trillion visits to over 16,000 websites during January 2014-January 2017 mainly in North America. Digital video data is based on 11 billion plays of TV everywhere and 16 billion ad impressions. Search data is based on 450 billion responses to paid searches. In addition, 1,000+ US internet users and 300+ US digital marketers were surveyed about their views on digital advertising during February 1-17, 2017.
US Mobile Phone Users Who Report Relationship Trouble*, by Daily Time Spent with Their Phone, Aug 2017 (% of respondents)
Restrictions that US Parent Internet Users Place on Their Child's Mobile Phone Usage, by Age of Child, Aug 2017 (% of respondents in each group)
US Smartphone Users Who Use Their Smartphone During Select Activities, 2016 & 2017 (% of respondents)
Top 5 Steps that US Smartphone Users Take to Limit Their Smartphone Usage, July 2017 (% of respondents)
Branded Mobile Content Benchmarks in Select Countries: Average Time Spent, CTR and Share of Clicks, Q3 2017 (among impressions analyzed by Polar)
US Simultaneous Media Users: eMarketer's Estimates for 2017
US Programmatic Ad Spending Forecast: The Duopoly Drives Dollars Through 2019
How Location Data Improves Targeting, Measurement for Connected TV and OTT Advertising
What's Behind the Rapid Progress of Advanced Audience Targets in Linear TV
Advertisers Express Interest in Bringing Programmatic In-House
Can Too Much Phone Usage Affect a Relationship?