Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Data is from the March 2017 Adobe Digital Insights "Advertising Report." Data is based on over 1.7 trillion visits to over 16,000 websites during January 2014-January 2017 mainly in North America. Digital video data is based on 11 billion plays of TV everywhere and 16 billion ad impressions. Search data is based on 450 billion responses to paid searches. In addition, 1,000+ US internet users and 300+ US digital marketers were surveyed about their views on digital advertising during February 1-17, 2017.
Current vs. Planned* Approach to Digital Marketing According to CMOs Worldwide, Sep 2018 (% of respondents)
Companies Worldwide Whose Marketing and Advertising Campaigns Currently Include vs. Plan* to Include China, Sep 2018 (% of respondents)
Percent of Advertising Budget Dedicated to Programmatic Advertising According to CMOs Worldwide, Sep 2018 (% of respondents)
Mobile App Install Fraud Rate in the US and Worldwide, Jan 2018-Oct 2018 (% of total paid app installs)
US Addressable TV Households, by Provider and Type, 2018 (millions)
Dynamic Creative and Digital Storytelling: Mastery of Data Management Allows Campaigns to Get More Sophisticated
Beyond Ad Measurement and Metrics: In the UK, Marketer Attention Turns to Engagement
How Advertisers Are Navigating Changing Auction Dynamics
How GroupM Utilizes Supply Path Optimization
Inertia Prevents Marketers from Re-Evaluating Their Spend
How Digitization Affects TV Ad Sellers