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ecommerceIQ | SimilarWeb
Data is from SimilarWeb as cited in a January 2017 ecommerceIQ blog post. Data was gathered by SimilarWeb during January 2017. SimilarWeb has a panel of millions in over 200 countries. Panel members agree to receive free software/apps in exchange for sharing anonymous aggregate traffic statistics. SimilarWeb is a web traffic analytics platform. ecommerceIQ is a research and media organization focused on ecommerce in Southeast Asia, and is backed by aCommerce, an ecommerce and logistics solutions company.
Criteria that Influence US Ad/Marketing Professionals to Purchase from a Data Management Platform (DMP), Jan 2018 (index*)
Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018 (% of respondents)
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
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