Key Drivers of Digital Transformation at Their Company According to Digital Strategists/Executives in North America and Western Europe*, April 2016 (% of respondents) - eMarketer
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Key Drivers of Digital Transformation at Their Company According to Digital Strategists/Executives in North America and Western Europe*, April 2016 (% of respondents)

Key Drivers of Digital Transformation at Their Company According to Digital Strategists/Executives in North America and Western Europe*, April 2016 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Altimeter

  • Methodology:

    Data is from the September 2016 Altimeter report titled "The 2016 State of Digital Transformation" conducted by Phronesis Partners. 528 digital strategists and executives in Canada, France, Germany the UK and the US from various industries were surveyed during March-April 2016. Over the past 3 years, Altimeter has also conducted a series of executive interviews that informed this research, among other reports. Digital strategists and executives at companies undergoing digital transformation efforts were interviewed about their journey in adapting to the new digital customer experience. Altimeter provides independent research and strategy consulting on disruptive technology trends.

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