Industry Challenges that Will Become a Greater Concern in 2018 According to UK Publishers vs. Total Marketers* (% of respondents) - eMarketer
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Industry Challenges that Will Become a Greater Concern in 2018 According to UK Publishers vs. Total Marketers* (% of respondents)

Industry Challenges that Will Become a Greater Concern in 2018 According to UK Publishers vs. Total Marketers* (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Integral Ad Science

  • Methodology:

    Data is from the March 2018 Integral Ad Science report titled "Look ahead UK: Transparency will shape 2018." 332 UK digital advertising professionals at agencies (47.3%), brands (3.9%), demand-side platforms (DSPs) (6.7%), networks or exchanges (5.5%), publishers (17.6%), supply-side platforms (SSPs) (1.5%), trading desks (7.0%) and other (10.6%) from the Integral Ad Science contacts database were surveyed online during December 4-15, 2017. Integral Ad Science is a global media valuation platform.

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