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(% of respondents)
Data is from the March 2018 NewBase report titled "The Evolving Marketer 2018." 120 CMOs worldwide from various industries were surveyed by Synergy Research and Consulting during November 2017-January 2018. Respondents are senior brand managers who identified their business as B2B (25%), B2C (35%) and both (40%). Respondents identified their business size as SME with fewer than 250 employees (43%) and larger companies with 250+ employees (57%). NewBase is an independent media and marketing consultancy.
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