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(% of respondents)
Data is from the February 2017 HigherVisibility survey as cited in company blog. 2,017 US smartphone users ages 18+ were surveyed via smartphone in January 2017. HigherVisibility is an SEO company.
Primary Factor that Would Prevent US Internet Users from Using a Mobile Payment App*, Feb 2018 (% of respondents)
US Native Mobile Display Ad Spending, 2016-2019 (billions, % change and % of total)
US Native* Digital Display Ad Spending Share, by Type, 2018 (% of total)
US Mobile Ad Spending, 2017-2022
Net US Mobile Ad Revenue Share, by Company, 2016-2020 (% of total and billions)
APAC Tech Leaders StatPack: Key Digital Companies in Asia-Pacific
US Social Network Users: eMarketer's Estimates for 2018–2022
Why Video Ads Still Load Slowly
How Publishers Can Profit from Buying Facebook Traffic
Latest eMarketer Social Forecast Shows Shifting Platform Use
Data Feed: March 14, 2018